Bumbleride Parents – Founding Family – The Reichardts
We love getting to know our customers so we thought we would share a little about ourselves and the families that bring you Bumbleride. We are passionate about the momentous occasions in life but it’s all the small ones that make up most of our days. Here is a glimpse into the daily adventures called Parenting.
We begin this series of posts with Emily Reichardt. Emily and Matt Reichardt are the founders of Bumbleride.
It has been 10 years since my husband Matt and I launched Bumbleride. A large inspiration for us at the time was our baby girl, Ella. She is turning 11 this summer and as parents, we have the same feeling about our fast growing children as we do about Bumbleride. Where have the last 10 years gone?
Now with three kids ages 10, 8 and 4 years old, it’s all about balancing family life and Bumbleride life. Running our own business can be all encompassing and become the conversation at breakfast, lunch and dinner if we let it. Our business is dedicated to families but from the beginning Matt and I agreed to never let work crowd out our family time. I predominately work at home and Matt works from home on Fridays. We feel strongly about creating quality time together and that happens most when we are all outside. We live in San Diego where the weather makes this possible most of the year. Evenings in our yard and days at the beach when the weather is warm puts smiles on all of our faces and washes away daily stress. It’s also a great way to transfer the volume of three kids outdoors, along with their energy!
Our children inspire us to remember why we do what we do. They influence us to design in practical ways. We understand that parents need things to be as easy as possible and to make their lives simpler. Getting our kids involved is part of the fun whether it’s a day at the office, testing new products or helping with a beach clean up. This way they learn by experience.
Something that has surprised me the most about being a parent is the way children have a way of teaching us. When I first became a mother I thought of all the things I could share with my kids and in the end, they have taught me more than I expected. Our son Koa, is eight and he has always had a great appreciation for animals and nature. He picks the littlest flowering weed and notices all the colors and detail. He has influenced all of us to slow down, notice the birds and clouds, and just look up more. Our youngest daughter Auni, politely says when she doesn’t like something “I don’t love it” (As “I don’t love this sandwich” rather than a child’s typical response of dislike). It has now become a household phrase that always makes us laugh. Keeping a sense of humor is essential in life.
For us parenting is always a daily learning process but here are a few things that work for us.
- When deadlines at work and kids homework/reports become stressful share a bottle of wine at dinner!
- Take time out to have some hobbies of your own. I go one night a week to a pottery studio. Matt has kids fed and in bed by the time I get home which is an extra plus. Good hubby!
- We have our kids do many chores around the house that are age appropriate. They learn responsibility and appreciation for things but also so we can appreciate not doing all the work.
- We have tech-free Sundays in our house. This applies to all of us and it’s refreshing to not remind the kids to turn off the iPad.
- At the dinner table we all share the “Best & Worst” things that happened in our day. This is a great way to get them to share about activities that we otherwise might not hear about and sometimes we just can’t get them to stop talking. We find it also teaches them to listen to everyone and show interest in each others day. Always good to get communication rolling.