Bumbleride Parents – Founding Family – The Reichardts

May 9th, 2014




Bumbleride Parents - Founding Family - The Reichardts

Bumbleride Parents – Founding Family – The Reichardts

We love getting to know our customers so we thought we would share a little about ourselves and the families that bring you Bumbleride. We are passionate about the momentous occasions in life but it’s all the small ones that make up most of our days. Here is a glimpse into the daily adventures called Parenting.

We begin this series of posts with Emily Reichardt. Emily and Matt Reichardt are the founders of Bumbleride.

It has been 10 years since my husband Matt and I launched Bumbleride. A large inspiration for us at the time was our baby girl, Ella. She is turning 11 this summer and as parents, we have the same feeling about our fast growing children as we do about Bumbleride. Where have the last 10 years gone?

Now with three kids ages 10, 8 and 4 years old, it’s all about balancing family life and Bumbleride life. Running our own business can be all encompassing and become the conversation at breakfast, lunch and dinner if we let it. Our business is dedicated to families but from the beginning Matt and I agreed to never let work crowd out our family time. I predominately work at home and Matt works from home on Fridays. We feel strongly about creating quality time together and that happens most when we are all outside. We live in San Diego where the weather makes this possible most of the year. Evenings in our yard and days at the beach when the weather is warm puts smiles on all of our faces and washes away daily stress. It’s also a great way to transfer the volume of three kids outdoors, along with their energy!

Our children inspire us to remember why we do what we do. They influence us to design in practical ways. We understand that parents need things to be as easy as possible and to make their lives simpler. Getting our kids involved is part of the fun whether it’s a day at the office, testing new products or helping with a beach clean up. This way they learn by experience.

Something that has surprised me the most about being a parent is the way children have a way of teaching us. When I first became a mother I thought of all the things I could share with my kids and in the end, they have taught me more than I expected. Our son Koa, is eight and he has always had a great appreciation for animals and nature. He picks the littlest flowering weed and notices all the colors and detail. He has influenced all of us to slow down, notice the birds and clouds, and just look up more. Our youngest daughter Auni, politely says when she doesn’t like something “I don’t love it” (As “I don’t love this sandwich” rather than a child’s typical response of dislike). It has now become a household phrase that always makes us laugh. Keeping a sense of humor is essential in life.

For us parenting is always a daily learning process but here are a few things that work for us.

Family Tips:

  • When deadlines at work and kids homework/reports become stressful share a bottle of wine at dinner!
  • Take time out to have some hobbies of your own. I go one night a week to a pottery studio. Matt has kids fed and in bed by the time I get home which is an extra plus. Good hubby!
  • We have our kids do many chores around the house that are age appropriate. They learn responsibility and appreciation for things but also so we can appreciate not doing all the work.
  • We have tech-free Sundays in our house. This applies to all of us and it’s refreshing to not remind the kids to turn off the iPad.
  • At the dinner table we all share the “Best & Worst” things that happened in our day. This is a great way to get them to share about activities that we otherwise might not hear about and sometimes we just can’t get them to stop talking. We find it also teaches them to listen to everyone and show interest in each others day. Always good to get communication rolling.

Bumbleride Parents Bumbleride Blog

Bumbleride Parents Bumbleride Blog

 

Talking with Michael Downes – Bumbleride Product Designer

May 2nd, 2014




Pop Sugar 11 new strollers to watch for this spring 2014 strollers

“Great design is at the core of everything we do at Bumbleride and working with creative people adds color and fun to our work. That would be an understatement for our high energy, creative Product Designer, Michael Downes. We work on a daily basis together and spend a lot of time talking about parents, how they use our products, product strategy and design.

I recently sat down with Michael to talk about “The Bumbleride Promise” and “Responsible Design” and gain a little background on Michael with his South London accent.”

Matthew Reichardt
Co-Founder/CEO

Matt:
You grew up in England riding bicycles and working as a bike mechanic. How did you end up in California as a product designer?

Michael:
A combination of luck and love. I met a woman and we fell in love. She was from California but had been living in London for over ten years. When she got accepted to the Art Center College of Design In Pasadena, California to study photography, we got married and moved to the States. Art Center College of design also happens to be one of the top five schools in the world for product design. When I saw the student work in the gallery at ACCD I knew then and there I wanted to be a product designer and Art Center was where I was going to study. We initially planned to stay three or four years and return to England. That was seventeen years ago.

Matt:
We know you love design and bicycles but how did you transition in to designing baby strollers?

Michael:
After I graduated I went to work for Giant Bicycles Inc, which was a fantastic first gig out of school, and I learned a lot. In the intervening years I have worked for Raleigh America, Diamondback, Ibis, TI Cycles of India and many more so I suppose I got bicycle design out of my system. I am still passionate about bicycles but I have come to the understanding that the bicycle is an incredibly mature product so radical innovation does not happen very often. Incremental change is the norm and much of that evolution is happening in the technology of components which is typically an engineer’s domain and not something a product designer is involved in. What appealed to me with strollers was the challenge of overcoming the constraints inherent in the product. It has to be comfortable and safe for the child, big enough to carry all the gear needed for parenthood, easy to push and maneuver but still fold compactly, quickly and intuitively. That is a pretty long list of basic functional requirements and many of them are in contradiction with each other. This presents a delicious challenge to product designers, something we can really get out teeth into.

Matt:
What’s the idea behind “The Bumbleride Promise” and “Responsible Design”?

Michael:
The Bumbleride Promise encapsulates our philosophy, ethics and values and this in turn feeds into Responsible Design. Parenthood is one of the most aspirational things we do. As parents we have the opportunity to nurture and guide the next generation and make a positive impact on the future. At Bumbleride we see ourselves as partners in this project, helping our customers by providing well designed tools. But it goes deeper than that. Creating great products counts for nothing if it ends up in a landfill. How can we design the product holistically, not only with a view to its function and purpose but to the entirety of the product cycle? Where are the materials sourced? Who builds our product and what kind of quality of life do those workers have? How can we make our product easy to service to extend its life? And when it really has come to the end of its life, how can we make it easier to recycle? Is there a way to pack the product in a smaller box and save space (and energy costs) in transportation? Can we make our packaging re-useable? Can we design a single part that has multiple applications?

Matt:
What informs your design and Bumbleride design?

Michael:
I was greatly influenced by Dieter Rams, chief designer at Braun in the 70′s and 80′s, and his Ten Principles of Design. Good design, according to Rams, is simple, uncluttered and intuitive. In his words: ‘Just enough design’. I think this resonates with Bumbleride’s design philosophy and for many people living as we do in an increasingly hectic and complex world. The ideal product is the one we never have to think about because it does what it was designed to do, every time, without drama. As we say in the Bumbleride Promise: ‘we give you everything you need and nothing you don’t’.

Matt:
With so many options in Little Italy where’s your favorite place to get a bite to eat and a beer?

Michael:
We are spoiled for choice but for my money Underbelly (ramen noodles & craft beer) is pretty awesome as is Mexican Fiesta, a true “hole in the wall” and the best place to get a carne asada burrito. Also impressive is the food at Ballast Point Brewery on India Street. I recommend the Cuban sandwich with a Longfin Lager.

Pop Sugar 11 new strollers to watch for this spring 2014 strollers

Pop Sugar 11 new strollers to watch for this spring 2014 strollers

Earth Day – Bumbleride Beach Cleanup

April 25th, 2014

Spring Stroller Predictions for 2014 Indie 4

We love seeing organizations rally support for conservation, recycling and cleaning up local waterways or beaches. Thank you Surfrider Foundation, Wildcoast, Ocean Minded, I Love a Clean San Diego, San Diego Coastkeeper and Sustainable Coastlines! This year we took some time off from work to help keep one of our local beaches clean for future generations. With the help of our staff, beach go-ers, local moms and a few little helpers we were able to remove 15lbs. of assorted trash and hundreds of cigarette butts! Thank you so much to those who joined us in cleaning up the beach! If you want to join a beach cleanup or offer your support, check out one of the organizations linked above.

Spring Stroller Predictions for 2014 Indie 4

Spring Stroller Predictions for 2014 Indie 4

Spring Stroller Predictions for 2014 Indie 4

Built in Taiwan

January 13th, 2014
 

 

We recently returned from a visit to our factory in Taiwan where we were putting the finishing touches on Indie 4 and inspecting our first shipment headed for the German Market. We had some time to talk to the owner of the factory about manufacturing in Taiwan over a few cups of tea which is elaborately carried out at least two times a day. We thought it would be good to share why we manufacture in Taiwan when the majority of strollers are made in China.  

The factory that we have been working with since we founded Bumbleride is a family run factory in southern Taiwan. The father and owner of the factory started in the stroller business in the early 80′s when his children were still young. Stroller manufacturing was booming at the time in Taiwan due to the quality of craftsmanship, which it is still known for today. In the 1990′s and into the early years of 2000 manufacturing was making a shift to China to save cost and although most factories moved to China they decided to stay In Taiwan. What we like about manufacturing in Taiwan is that unlike China where huge factories that encompass all production exist, in Taiwan our factory uses over 50 local subcontractors who specialize in their field and thus support the local economy. Also, Taiwan is known for its performance bicycle manufacturing with many of the major factories based there. Because of some of the parallels in components, engineering and design we find we are able to leverage not only these but the highest level of production quality. We also make sure we save time to have a few local little ones stop by for product testing.

Bumbleride strollers built in taiwan

bumbleride factory family 

bumbleride factory

 

bumbleride factory product tester

 

Leader Bikes Exhibition

December 16th, 2013

Leader Bicycle Exhibition Chrome Digital

San Diego based Leader Bikes was exhibiting a few of their new track and fixed gear street bikes next door to Bumbleride offices on Saturday night. The event was put on by Adidas, Red Bull and Chrome Digital who showcased a photography exhibit of racers from the Morley Field Velodrome. Our design team definitely has a bike obsession, and the vintage 1960′s Italian made track bike on exhibition was definitely a favorite.

Leader Bicycle Exhibition Chrome Digital

Leader Bicycle Exhibition Chrome Digital

Leader Bicycle Exhibition Chrome Digital

Misha – Twin Mom – The Slovak Republic

November 26th, 2013
 

 

                          Bumbleride Indie Twin Owner Misha Testimonial

We love hearing from our Bumbleride families across the world and sharing their stories. Meet Misha (Michaela Paľová), a new mother of twin girls and one of Slovakia’s most award winning vocalists. Born in Michalovce in the Slovak Republic, Misha loved dance at an early age, which quickly led to an interest in music.  To date Misha has released four albums to great success.

In between performances, Misha loves taking her girls outdoors and pursuing her hobby and future profession, children’s photography. Misha shared this gallery of Nala and Mia with us enjoying the outdoors in and alongside their Indie Twin double strollers.

Follow Misha on Facebook, https://www.facebook.com/pages/Misha/26546388235 and on her website, http://www.misha.sk/.

Share your story with us by emailing marketing@bumbleride.com. We would love to hear from you!

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

 

2013 ABC Kids Expo

October 29th, 2013

        ABC Expo Bumbleride Booth

Every year we look forward to attending the ABC Kids Expo as a chance to connect with our customers face to face, see friends from the industry and have a little fun in Vegas.  It was particularly exciting for us this year as we launched 3 new products, Indie 4, Mini Board and Diaper Bag.  We were thrilled at the reaction to our launch of Indie 4. Retailers, media, and customers alike raved about the rugged all-terrain features coupled with the compact, urban style and colors of Indie 4. Our Mini Board,  a really cool wood ride along board that fits all Indie models is finally ready and will start shipping in the next few weeks.  The Diaper Bag, available and now shipping comes in all Bumbleride colors and can be used over the shoulder or on the stroller.  We have a lot of exciting things planned in the coming months and are really looking forward to an amazing 2014!

ABC Expo Bumbleride Booth

ABC Expo Bumbleride Booth

        ABC Expo Bumbleride Booth

        ABC Expo Bumbleride Booth

With the help of our team, we had a great time building our entire booth this year.

Kind + Jugend 2013 – Indie 4 Debut

October 7th, 2013
 

 

The team just returned from the exciting Kind and Jugend show. Although this was the fifth year that Bumbleride attended the show in Cologne, Germany, it was the first time that we partnered with the German distributor, Pamper 24. Pamper 24 is one of our newest partners in the International market with customers in Germany, Austria and Switzerland. We are really excited to begin to reach this new market and connect with retailers who share our core company vision for providing parents with great mobility solutions in a very personal way! For those of you who were wondering where we currently sell internationally, Bumbleride has distribution into 17 countries: Denmark, Norway, Sweden, Finland, Greenland, the United Kingdom, Canada, Russia, Israel, Malaysia, Singapore, Brunei, Slovakia, Germany, Austria, Switzerland and the Czech Republic.

Kind and Jugend Booth Bumbleride 2013 New

In addition to reconnecting with our international distributors, Bumbleride also introduced three new products to the Bumbleride line: the Mini Board (giving toddlers a free ride behind Indie, Indie 4 and Indie Twin strollers) , a line of modern and functional diaper bags in colors that match our strollers (same recycled fabric), and the brand new all terrain stroller, Indie 4.

Indie 4 is the third stroller in the very popular Indie line. It possesses all of the same great qualities of Indie (rugged pneumatic tires, UV recycled fabric, welded aluminum chassis, infinity recline, adjustable handle, etc), but also boasts a new 4 wheel design with all wheel suspension. Indie 4 is perfect for the family that is looking for a stroller that bridges the gap between urban and off-road terrains. It can take you seamlessly from a cramped subway station to a forest path without skipping a beat. Indie 4’s seat can be converted to an infant ready position or it can easily be paired with a Bumbleride carrycot or carseat adapter to take your child from newborn to up to 50lbs. It is also compatible with most Bumbleride accessories. Indie 4 will be available in early 2014. Indie 4 and the entire Bumbleride stroller line continue to surprise our European friends with their super lightweight design, compact fold, and eco-friendly fabrics.

Kind and Jugend New Bumbleride Stroller Indie 4

The team had a lot of fun at the show and is excited about the possibility of expanding distribution into France, Spain, Italy and beyond in 2014!

Of course, we didn’t travel over 5,000 miles and forget to take in the beautiful sites around Germany. European cities remind us of the longevity of good design: both in outward appearance as well as in their functional layout.

Kind and Jugend Booth Bumbleride 2013 New

Kind and Jugend Booth Bumbleride 2013 New

Kind and Jugend Booth Bumbleride 2013 New

 

 

 

 

Finding The Right Double Stroller – Guest Blog Post – Michael Underwood and Angellica Bell

August 19th, 2013
 

 

Finding the best double stroller
Before we had our first child, I decided I would be responsible for researching and buying all the necessary baby products and nursery furniture.  The first thing I sorted out was a buggy and I had no idea how many different varieties there were on the market. Anyway, after some extensive research and road testing, I finally selected the one I thought would be ideal.

Fast forward eighteen months and our second child is about to be born. I now have to venture into the world of the double buggy. At first, I was disappointed with the choice there was available, but one thing I knew for sure was I didn’t want one where the baby is seated underneath the older child. I understand this keeps the buggy narrow, but it just looks like you’re putting your baby in the shopping storage area. Taking this into account it meant I was looking for a side by side design. Some of them are way too big and would involve having to buy a new car just to fit in the boot. I was struggling to make a decision, as nothing seemed right.

A week or so later, my wife and I attended the Baby Show in London and this was the first time we saw the Bumbleride’s Indie Twin buggy. It caught my eye because it looked great; stylish, colourful and a decent size. I went straight over to the demo model, strapped my son into it and pushed it around the exhibition hall. It was sturdy without being too heavy, easy to manoeuvre and a comfortable ride. Also, as a dad, I didn’t feel self-conscious pushing it around because it’s easily one of the coolest buggies available. After that short demo my mind was made up and I got in touch with the company and got one on order.

When it arrived I immediately put it together in the front room and put my son into it. We were a couple of weeks away from the arrival of our second child, but I wanted to test drive it straightaway. I then panicked because I was convinced it wouldn’t fit through the doors in my house. I needn’t have worried as it fitted through perfectly, something that wouldn’t have happened with other double buggies. I couldn’t have been happier and my son loved riding around in it too. The real test will come when our daughter finally arrives.

Finding the best twin stroller

Dusting off your stroller for summer?

July 19th, 2013
 

 

These simple tips can help keep your strolling experience fun and safe:

No matter what your stroller brand, always check for safety recalls. If you have an Indie or Indie Twin stroller manufactured from 2009 – 2011, be sure to contact us for your free retrofit kit. For more information: http://www.support.bumbleride.com/strollers/recall.php

 Before each use, always make sure your stroller is ready to go:

  • Safety buckles are working properly and straps have been adjusted to fit your baby. As your baby grows, straps will need to be lengthened.
  • Wheels are turning smoothly and are properly locked into their axles or front forks. Review your user instructions or feel free to contact us for product specific tips.
  • Dirt and grime can get into moving parts. Be sure to wipe away any sand or dust. This will help to protect your stroller.
  • Regularly check for loose rivets, loose screws and / or any broken parts. If you are not sure, give us a call or email a picture from your smart phone.
  • Squeaky stroller? After cleaning off any affected area, apply a silicon-based lubricant for better operation.
  • Fabric moldy after a winter in the garage? The removable fabric can be machine washed using cold water. Canopies can be spot washed.
  • Questions? That’s what we’re here for! Give us a call or an email at 1 800 530 3930 or info@bumbleride.com . Our San Diego based customer care team is awesome!