San Diego Magazine – A Sweet Ride

December 11th, 2014

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San Diego Magazine Bumbleride Feature A Sweet Ride

A Sweet Ride

Point Loma couple builds a stroller company for the urban active mom

As they say, first comes love, then comes marriage, then comes a baby in the baby carriage. For San Diegans Matt and Emily Reichardt, this playground rhyme is not only true, it’s also a business plan.

In 2004, they started Bumbleride, a Little Italy-based company that makes stylish strollers for the savvy, athletic mom. All terrain tires, lightweight airplane-grade aluminum framing, and sleek designs make them hip, but not flashy. Consumers are comparing them to top-of-the-line brands like Bugaboo and BOB.

The Reichardts have known each other since they were kids in Point Loma. Both graduated from Point Loma High School. They later married, and while Emily was pregnant with their first child, they got an idea….

Read the rest of the article at http://www.sandiegomagazine.com/San-Diego-Magazine/November-2014/A-Sweet-Ride/ .

Rise Above Plastics – Change Begins Onshore

November 14th, 2014

November Recycling Awareness Bumbleride Fabrics

Rise Above Plastics

Throughout October , the Surfrider Foundation led a ‘Rise Above Plastics’ campaign by providing tips on how to reduce your plastic footprint and simple ways to implement change in your daily routine. The Surfrider Foundation’s mission is to protect and enjoy our oceans, waves and beachesHere are 10 ways to rise above plastics:

Ten Ways To Rise Above Plastics

  1. Choose to reuse when it comes to shopping bags and bottled water.  Cloth bags and metal or glass reusable bottles are available locally at great prices.
  2. Refuse single-serving packaging, excess packaging, straws and other ‘disposable’ plastics.  Carry reusable utensils in your purse, backpack or car to use at bbq’s, potlucks or take-out restaurants.
  3. Reduce everyday plastics such as sandwich bags and juice cartons by replacing them with a reusable lunch bag/box that includes a thermos.
  4. Bring your to-go mug with you to the coffee shop, smoothie shop or restaurants that let you use them.  A great wat to reduce lids, plastic cups and/or plastic-lined cups.
  5. Go digital!  No need for plastic cds, dvds and jewel cases when you can buy your music and videos online.
  6. Seek out alternatives to the plastic items that you rely on.
  7. If you must use plastic, try to choose #1 (PETE) or #2 (HDPE), which are the most commonly recycled plastics.  Avoid plastic bags and polystyrene foam as both typically have very low recycling rates.
  8. Volunteer at a beach cleanup.  Surfrider Foundation Chapters often hold cleanups monthly or more frequently.
  9. Support plastic bag bans, polystyrene foam bans and bottle recycling bills.
  10. Spread the word.  Talk to your family and friends about why it is important to Rise Above Plastics!

At Bumbleride….

At Bumbleride we are always looking for more ways to upcycle, recycle and reduce our plastic use. That’s why every stroller that Bumbleride manufactures, contains 14 recycled plastic bottles in a single seat fabric. That means plastics saved from land fills and our oceans. Our recycled fabric is called PET and allows us to use materials that already exist and avoid using all new material. Learn more about our fabrics here, http://www.bumbleride.com/our-fabrics .

We greatly encourage you to get involved in your own community and to take an extra step this month and help recycle. We strive to do just that by frequently taking the office outdoors and cleaning our local beaches, http://www.bumbleride.com/blog/earth-day-bumbleride-beach-cleanup. We have also established a Bumbleride recycling program at our offices in San Diego. We continue to work hard to be more responsible with our products and as a company but are proud of what we have been able to accomplish so far. We also know that educating our children starts with us setting a good example.

Bumbleride Beach Cleanup Rise Above Plastics

We support and appreciate the Surfrider Foundation‘s Rise Above Plastics campaign, http://www.surfrider.org/programs/entry/rise-above-plastics .

 

Bumbleride Parents – Founding Family – The Reichardts

May 9th, 2014




Bumbleride Parents - Founding Family - The Reichardts

Bumbleride Parents – Founding Family – The Reichardts

We love getting to know our customers so we thought we would share a little about ourselves and the families that bring you Bumbleride. We are passionate about the momentous occasions in life but it’s all the small ones that make up most of our days. Here is a glimpse into the daily adventures called Parenting.

We begin this series of posts with Emily Reichardt. Emily and Matt Reichardt are the founders of Bumbleride.

It has been 10 years since my husband Matt and I launched Bumbleride. A large inspiration for us at the time was our baby girl, Ella. She is turning 11 this summer and as parents, we have the same feeling about our fast growing children as we do about Bumbleride. Where have the last 10 years gone?

Now with three kids ages 10, 8 and 4 years old, it’s all about balancing family life and Bumbleride life. Running our own business can be all encompassing and become the conversation at breakfast, lunch and dinner if we let it. Our business is dedicated to families but from the beginning Matt and I agreed to never let work crowd out our family time. I predominately work at home and Matt works from home on Fridays. We feel strongly about creating quality time together and that happens most when we are all outside. We live in San Diego where the weather makes this possible most of the year. Evenings in our yard and days at the beach when the weather is warm puts smiles on all of our faces and washes away daily stress. It’s also a great way to transfer the volume of three kids outdoors, along with their energy!

Our children inspire us to remember why we do what we do. They influence us to design in practical ways. We understand that parents need things to be as easy as possible and to make their lives simpler. Getting our kids involved is part of the fun whether it’s a day at the office, testing new products or helping with a beach clean up. This way they learn by experience.

Something that has surprised me the most about being a parent is the way children have a way of teaching us. When I first became a mother I thought of all the things I could share with my kids and in the end, they have taught me more than I expected. Our son Koa, is eight and he has always had a great appreciation for animals and nature. He picks the littlest flowering weed and notices all the colors and detail. He has influenced all of us to slow down, notice the birds and clouds, and just look up more. Our youngest daughter Auni, politely says when she doesn’t like something “I don’t love it” (As “I don’t love this sandwich” rather than a child’s typical response of dislike). It has now become a household phrase that always makes us laugh. Keeping a sense of humor is essential in life.

For us parenting is always a daily learning process but here are a few things that work for us.

Family Tips:

  • When deadlines at work and kids homework/reports become stressful share a bottle of wine at dinner!
  • Take time out to have some hobbies of your own. I go one night a week to a pottery studio. Matt has kids fed and in bed by the time I get home which is an extra plus. Good hubby!
  • We have our kids do many chores around the house that are age appropriate. They learn responsibility and appreciation for things but also so we can appreciate not doing all the work.
  • We have tech-free Sundays in our house. This applies to all of us and it’s refreshing to not remind the kids to turn off the iPad.
  • At the dinner table we all share the “Best & Worst” things that happened in our day. This is a great way to get them to share about activities that we otherwise might not hear about and sometimes we just can’t get them to stop talking. We find it also teaches them to listen to everyone and show interest in each others day. Always good to get communication rolling.

Bumbleride Parents Bumbleride Blog

Bumbleride Parents Bumbleride Blog

 

Talking with Michael Downes – Bumbleride Product Designer

May 2nd, 2014




Pop Sugar 11 new strollers to watch for this spring 2014 strollers

“Great design is at the core of everything we do at Bumbleride and working with creative people adds color and fun to our work. That would be an understatement for our high energy, creative Product Designer, Michael Downes. We work on a daily basis together and spend a lot of time talking about parents, how they use our products, product strategy and design.

I recently sat down with Michael to talk about “The Bumbleride Promise” and “Responsible Design” and gain a little background on Michael with his South London accent.”

Matthew Reichardt
Co-Founder/CEO

Matt:
You grew up in England riding bicycles and working as a bike mechanic. How did you end up in California as a product designer?

Michael:
A combination of luck and love. I met a woman and we fell in love. She was from California but had been living in London for over ten years. When she got accepted to the Art Center College of Design In Pasadena, California to study photography, we got married and moved to the States. Art Center College of design also happens to be one of the top five schools in the world for product design. When I saw the student work in the gallery at ACCD I knew then and there I wanted to be a product designer and Art Center was where I was going to study. We initially planned to stay three or four years and return to England. That was seventeen years ago.

Matt:
We know you love design and bicycles but how did you transition in to designing baby strollers?

Michael:
After I graduated I went to work for Giant Bicycles Inc, which was a fantastic first gig out of school, and I learned a lot. In the intervening years I have worked for Raleigh America, Diamondback, Ibis, TI Cycles of India and many more so I suppose I got bicycle design out of my system. I am still passionate about bicycles but I have come to the understanding that the bicycle is an incredibly mature product so radical innovation does not happen very often. Incremental change is the norm and much of that evolution is happening in the technology of components which is typically an engineer’s domain and not something a product designer is involved in. What appealed to me with strollers was the challenge of overcoming the constraints inherent in the product. It has to be comfortable and safe for the child, big enough to carry all the gear needed for parenthood, easy to push and maneuver but still fold compactly, quickly and intuitively. That is a pretty long list of basic functional requirements and many of them are in contradiction with each other. This presents a delicious challenge to product designers, something we can really get out teeth into.

Matt:
What’s the idea behind “The Bumbleride Promise” and “Responsible Design”?

Michael:
The Bumbleride Promise encapsulates our philosophy, ethics and values and this in turn feeds into Responsible Design. Parenthood is one of the most aspirational things we do. As parents we have the opportunity to nurture and guide the next generation and make a positive impact on the future. At Bumbleride we see ourselves as partners in this project, helping our customers by providing well designed tools. But it goes deeper than that. Creating great products counts for nothing if it ends up in a landfill. How can we design the product holistically, not only with a view to its function and purpose but to the entirety of the product cycle? Where are the materials sourced? Who builds our product and what kind of quality of life do those workers have? How can we make our product easy to service to extend its life? And when it really has come to the end of its life, how can we make it easier to recycle? Is there a way to pack the product in a smaller box and save space (and energy costs) in transportation? Can we make our packaging re-useable? Can we design a single part that has multiple applications?

Matt:
What informs your design and Bumbleride design?

Michael:
I was greatly influenced by Dieter Rams, chief designer at Braun in the 70’s and 80’s, and his Ten Principles of Design. Good design, according to Rams, is simple, uncluttered and intuitive. In his words: ‘Just enough design’. I think this resonates with Bumbleride’s design philosophy and for many people living as we do in an increasingly hectic and complex world. The ideal product is the one we never have to think about because it does what it was designed to do, every time, without drama. As we say in the Bumbleride Promise: ‘we give you everything you need and nothing you don’t’.

Matt:
With so many options in Little Italy where’s your favorite place to get a bite to eat and a beer?

Michael:
We are spoiled for choice but for my money Underbelly (ramen noodles & craft beer) is pretty awesome as is Mexican Fiesta, a true “hole in the wall” and the best place to get a carne asada burrito. Also impressive is the food at Ballast Point Brewery on India Street. I recommend the Cuban sandwich with a Longfin Lager.

Pop Sugar 11 new strollers to watch for this spring 2014 strollers

Pop Sugar 11 new strollers to watch for this spring 2014 strollers

Earth Day – Bumbleride Beach Cleanup

April 25th, 2014

Spring Stroller Predictions for 2014 Indie 4

We love seeing organizations rally support for conservation, recycling and cleaning up local waterways or beaches. Thank you Surfrider Foundation, Wildcoast, Ocean Minded, I Love a Clean San Diego, San Diego Coastkeeper and Sustainable Coastlines! This year we took some time off from work to help keep one of our local beaches clean for future generations. With the help of our staff, beach go-ers, local moms and a few little helpers we were able to remove 15lbs. of assorted trash and hundreds of cigarette butts! Thank you so much to those who joined us in cleaning up the beach! If you want to join a beach cleanup or offer your support, check out one of the organizations linked above.

Spring Stroller Predictions for 2014 Indie 4

Spring Stroller Predictions for 2014 Indie 4

Spring Stroller Predictions for 2014 Indie 4

Built in Taiwan

January 13th, 2014
 

 

We recently returned from a visit to our factory in Taiwan where we were putting the finishing touches on Indie 4 and inspecting our first shipment headed for the German Market. We had some time to talk to the owner of the factory about manufacturing in Taiwan over a few cups of tea which is elaborately carried out at least two times a day. We thought it would be good to share why we manufacture in Taiwan when the majority of strollers are made in China.  

The factory that we have been working with since we founded Bumbleride is a family run factory in southern Taiwan. The father and owner of the factory started in the stroller business in the early 80’s when his children were still young. Stroller manufacturing was booming at the time in Taiwan due to the quality of craftsmanship, which it is still known for today. In the 1990’s and into the early years of 2000 manufacturing was making a shift to China to save cost and although most factories moved to China they decided to stay In Taiwan. What we like about manufacturing in Taiwan is that unlike China where huge factories that encompass all production exist, in Taiwan our factory uses over 50 local subcontractors who specialize in their field and thus support the local economy. Also, Taiwan is known for its performance bicycle manufacturing with many of the major factories based there. Because of some of the parallels in components, engineering and design we find we are able to leverage not only these but the highest level of production quality. We also make sure we save time to have a few local little ones stop by for product testing.

Bumbleride strollers built in taiwan

bumbleride factory family 

bumbleride factory

 

bumbleride factory product tester

 

Leader Bikes Exhibition

December 16th, 2013

Leader Bicycle Exhibition Chrome Digital

San Diego based Leader Bikes was exhibiting a few of their new track and fixed gear street bikes next door to Bumbleride offices on Saturday night. The event was put on by Adidas, Red Bull and Chrome Digital who showcased a photography exhibit of racers from the Morley Field Velodrome. Our design team definitely has a bike obsession, and the vintage 1960’s Italian made track bike on exhibition was definitely a favorite.

Leader Bicycle Exhibition Chrome Digital

Leader Bicycle Exhibition Chrome Digital

Leader Bicycle Exhibition Chrome Digital

Misha – Twin Mom – The Slovak Republic

November 26th, 2013
 

 

                          Bumbleride Indie Twin Owner Misha Testimonial

We love hearing from our Bumbleride families across the world and sharing their stories. Meet Misha (Michaela Paľová), a new mother of twin girls and one of Slovakia’s most award winning vocalists. Born in Michalovce in the Slovak Republic, Misha loved dance at an early age, which quickly led to an interest in music.  To date Misha has released four albums to great success.

In between performances, Misha loves taking her girls outdoors and pursuing her hobby and future profession, children’s photography. Misha shared this gallery of Nala and Mia with us enjoying the outdoors in and alongside their Indie Twin double strollers.

Follow Misha on Facebook, https://www.facebook.com/pages/Misha/26546388235 and on her website, http://www.misha.sk/.

Share your story with us by emailing marketing@bumbleride.com. We would love to hear from you!

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

Bumbleride Indie Twin Owner Misha Testimonial

 

2013 ABC Kids Expo

October 29th, 2013

        ABC Expo Bumbleride Booth

Every year we look forward to attending the ABC Kids Expo as a chance to connect with our customers face to face, see friends from the industry and have a little fun in Vegas.  It was particularly exciting for us this year as we launched 3 new products, Indie 4, Mini Board and Diaper Bag.  We were thrilled at the reaction to our launch of Indie 4. Retailers, media, and customers alike raved about the rugged all-terrain features coupled with the compact, urban style and colors of Indie 4. Our Mini Board,  a really cool wood ride along board that fits all Indie models is finally ready and will start shipping in the next few weeks.  The Diaper Bag, available and now shipping comes in all Bumbleride colors and can be used over the shoulder or on the stroller.  We have a lot of exciting things planned in the coming months and are really looking forward to an amazing 2014!

ABC Expo Bumbleride Booth

ABC Expo Bumbleride Booth

        ABC Expo Bumbleride Booth

        ABC Expo Bumbleride Booth

With the help of our team, we had a great time building our entire booth this year.

Kind + Jugend 2013 – Indie 4 Debut

October 7th, 2013
 

 

The team just returned from the exciting Kind and Jugend show. Although this was the fifth year that Bumbleride attended the show in Cologne, Germany, it was the first time that we partnered with the German distributor, Pamper 24. Pamper 24 is one of our newest partners in the International market with customers in Germany, Austria and Switzerland. We are really excited to begin to reach this new market and connect with retailers who share our core company vision for providing parents with great mobility solutions in a very personal way! For those of you who were wondering where we currently sell internationally, Bumbleride has distribution into 17 countries: Denmark, Norway, Sweden, Finland, Greenland, the United Kingdom, Canada, Russia, Israel, Malaysia, Singapore, Brunei, Slovakia, Germany, Austria, Switzerland and the Czech Republic.

Kind and Jugend Booth Bumbleride 2013 New

In addition to reconnecting with our international distributors, Bumbleride also introduced three new products to the Bumbleride line: the Mini Board (giving toddlers a free ride behind Indie, Indie 4 and Indie Twin strollers) , a line of modern and functional diaper bags in colors that match our strollers (same recycled fabric), and the brand new all terrain stroller, Indie 4.

Indie 4 is the third stroller in the very popular Indie line. It possesses all of the same great qualities of Indie (rugged pneumatic tires, UV recycled fabric, welded aluminum chassis, infinity recline, adjustable handle, etc), but also boasts a new 4 wheel design with all wheel suspension. Indie 4 is perfect for the family that is looking for a stroller that bridges the gap between urban and off-road terrains. It can take you seamlessly from a cramped subway station to a forest path without skipping a beat. Indie 4’s seat can be converted to an infant ready position or it can easily be paired with a Bumbleride carrycot or carseat adapter to take your child from newborn to up to 50lbs. It is also compatible with most Bumbleride accessories. Indie 4 will be available in early 2014. Indie 4 and the entire Bumbleride stroller line continue to surprise our European friends with their super lightweight design, compact fold, and eco-friendly fabrics.

Kind and Jugend New Bumbleride Stroller Indie 4

The team had a lot of fun at the show and is excited about the possibility of expanding distribution into France, Spain, Italy and beyond in 2014!

Of course, we didn’t travel over 5,000 miles and forget to take in the beautiful sites around Germany. European cities remind us of the longevity of good design: both in outward appearance as well as in their functional layout.

Kind and Jugend Booth Bumbleride 2013 New

Kind and Jugend Booth Bumbleride 2013 New

Kind and Jugend Booth Bumbleride 2013 New