Bumbleride Parents – Founding Family – The Reichardts

May 9th, 2014




Bumbleride Parents - Founding Family - The Reichardts

Bumbleride Parents – Founding Family – The Reichardts

We love getting to know our customers so we thought we would share a little about ourselves and the families that bring you Bumbleride. We are passionate about the momentous occasions in life but it’s all the small ones that make up most of our days. Here is a glimpse into the daily adventures called Parenting.

We begin this series of posts with Emily Reichardt. Emily and Matt Reichardt are the founders of Bumbleride.

It has been 10 years since my husband Matt and I launched Bumbleride. A large inspiration for us at the time was our baby girl, Ella. She is turning 11 this summer and as parents, we have the same feeling about our fast growing children as we do about Bumbleride. Where have the last 10 years gone?

Now with three kids ages 10, 8 and 4 years old, it’s all about balancing family life and Bumbleride life. Running our own business can be all encompassing and become the conversation at breakfast, lunch and dinner if we let it. Our business is dedicated to families but from the beginning Matt and I agreed to never let work crowd out our family time. I predominately work at home and Matt works from home on Fridays. We feel strongly about creating quality time together and that happens most when we are all outside. We live in San Diego where the weather makes this possible most of the year. Evenings in our yard and days at the beach when the weather is warm puts smiles on all of our faces and washes away daily stress. It’s also a great way to transfer the volume of three kids outdoors, along with their energy!

Our children inspire us to remember why we do what we do. They influence us to design in practical ways. We understand that parents need things to be as easy as possible and to make their lives simpler. Getting our kids involved is part of the fun whether it’s a day at the office, testing new products or helping with a beach clean up. This way they learn by experience.

Something that has surprised me the most about being a parent is the way children have a way of teaching us. When I first became a mother I thought of all the things I could share with my kids and in the end, they have taught me more than I expected. Our son Koa, is eight and he has always had a great appreciation for animals and nature. He picks the littlest flowering weed and notices all the colors and detail. He has influenced all of us to slow down, notice the birds and clouds, and just look up more. Our youngest daughter Auni, politely says when she doesn’t like something “I don’t love it” (As “I don’t love this sandwich” rather than a child’s typical response of dislike). It has now become a household phrase that always makes us laugh. Keeping a sense of humor is essential in life.

For us parenting is always a daily learning process but here are a few things that work for us.

Family Tips:

  • When deadlines at work and kids homework/reports become stressful share a bottle of wine at dinner!
  • Take time out to have some hobbies of your own. I go one night a week to a pottery studio. Matt has kids fed and in bed by the time I get home which is an extra plus. Good hubby!
  • We have our kids do many chores around the house that are age appropriate. They learn responsibility and appreciation for things but also so we can appreciate not doing all the work.
  • We have tech-free Sundays in our house. This applies to all of us and it’s refreshing to not remind the kids to turn off the iPad.
  • At the dinner table we all share the “Best & Worst” things that happened in our day. This is a great way to get them to share about activities that we otherwise might not hear about and sometimes we just can’t get them to stop talking. We find it also teaches them to listen to everyone and show interest in each others day. Always good to get communication rolling.

Bumbleride Parents Bumbleride Blog

Bumbleride Parents Bumbleride Blog

 

Huff Post Parents – How to Talk to Your Daughter About Her Body by Sarah Koppelkam

May 2nd, 2014


parents

As parents, we can always use extra inspiration and advice. This article is a great reminder of how our actions can encourage/empower our children to be healthy and confident. -Bumbleride

“How to talk to your daughter about her body, step one: Don’t talk to your daughter about her body, except to teach her how it works.

Don’t say anything if she’s lost weight. Don’t say anything if she’s gained weight.

If you think your daughter’s body looks amazing, don’t say that. Here are some things you can say instead:

“You look so healthy!” is a great one.

Or how about, “You’re looking so strong.”

“I can see how happy you are — you’re glowing.”

Better yet, compliment her on something that has nothing to do with her body.”…..

This post originally appeared on hopeave.wordpress.com.

Huff Post Article Link, http://www.huffingtonpost.com/sarah-koppelkam/body-image_b_3678534.html

Talking with Michael Downes – Bumbleride Product Designer

May 2nd, 2014




Pop Sugar 11 new strollers to watch for this spring 2014 strollers

“Great design is at the core of everything we do at Bumbleride and working with creative people adds color and fun to our work. That would be an understatement for our high energy, creative Product Designer, Michael Downes. We work on a daily basis together and spend a lot of time talking about parents, how they use our products, product strategy and design.

I recently sat down with Michael to talk about “The Bumbleride Promise” and “Responsible Design” and gain a little background on Michael with his South London accent.”

Matthew Reichardt
Co-Founder/CEO

Matt:
You grew up in England riding bicycles and working as a bike mechanic. How did you end up in California as a product designer?

Michael:
A combination of luck and love. I met a woman and we fell in love. She was from California but had been living in London for over ten years. When she got accepted to the Art Center College of Design In Pasadena, California to study photography, we got married and moved to the States. Art Center College of design also happens to be one of the top five schools in the world for product design. When I saw the student work in the gallery at ACCD I knew then and there I wanted to be a product designer and Art Center was where I was going to study. We initially planned to stay three or four years and return to England. That was seventeen years ago.

Matt:
We know you love design and bicycles but how did you transition in to designing baby strollers?

Michael:
After I graduated I went to work for Giant Bicycles Inc, which was a fantastic first gig out of school, and I learned a lot. In the intervening years I have worked for Raleigh America, Diamondback, Ibis, TI Cycles of India and many more so I suppose I got bicycle design out of my system. I am still passionate about bicycles but I have come to the understanding that the bicycle is an incredibly mature product so radical innovation does not happen very often. Incremental change is the norm and much of that evolution is happening in the technology of components which is typically an engineer’s domain and not something a product designer is involved in. What appealed to me with strollers was the challenge of overcoming the constraints inherent in the product. It has to be comfortable and safe for the child, big enough to carry all the gear needed for parenthood, easy to push and maneuver but still fold compactly, quickly and intuitively. That is a pretty long list of basic functional requirements and many of them are in contradiction with each other. This presents a delicious challenge to product designers, something we can really get out teeth into.

Matt:
What’s the idea behind “The Bumbleride Promise” and “Responsible Design”?

Michael:
The Bumbleride Promise encapsulates our philosophy, ethics and values and this in turn feeds into Responsible Design. Parenthood is one of the most aspirational things we do. As parents we have the opportunity to nurture and guide the next generation and make a positive impact on the future. At Bumbleride we see ourselves as partners in this project, helping our customers by providing well designed tools. But it goes deeper than that. Creating great products counts for nothing if it ends up in a landfill. How can we design the product holistically, not only with a view to its function and purpose but to the entirety of the product cycle? Where are the materials sourced? Who builds our product and what kind of quality of life do those workers have? How can we make our product easy to service to extend its life? And when it really has come to the end of its life, how can we make it easier to recycle? Is there a way to pack the product in a smaller box and save space (and energy costs) in transportation? Can we make our packaging re-useable? Can we design a single part that has multiple applications?

Matt:
What informs your design and Bumbleride design?

Michael:
I was greatly influenced by Dieter Rams, chief designer at Braun in the 70’s and 80’s, and his Ten Principles of Design. Good design, according to Rams, is simple, uncluttered and intuitive. In his words: ‘Just enough design’. I think this resonates with Bumbleride’s design philosophy and for many people living as we do in an increasingly hectic and complex world. The ideal product is the one we never have to think about because it does what it was designed to do, every time, without drama. As we say in the Bumbleride Promise: ‘we give you everything you need and nothing you don’t’.

Matt:
With so many options in Little Italy where’s your favorite place to get a bite to eat and a beer?

Michael:
We are spoiled for choice but for my money Underbelly (ramen noodles & craft beer) is pretty awesome as is Mexican Fiesta, a true “hole in the wall” and the best place to get a carne asada burrito. Also impressive is the food at Ballast Point Brewery on India Street. I recommend the Cuban sandwich with a Longfin Lager.

Pop Sugar 11 new strollers to watch for this spring 2014 strollers

Pop Sugar 11 new strollers to watch for this spring 2014 strollers

World’s Toughest Job Interview

April 25th, 2014

We are loving the respect this video shows for the “World’s Toughest Job”.  We agree, it can be the hardest, but we also know nothing will make you happier and more fulfilled than showing up for this job everyday.

Earth Day – Bumbleride Beach Cleanup

April 25th, 2014

Spring Stroller Predictions for 2014 Indie 4

We love seeing organizations rally support for conservation, recycling and cleaning up local waterways or beaches. Thank you Surfrider Foundation, Wildcoast, Ocean Minded, I Love a Clean San Diego, San Diego Coastkeeper and Sustainable Coastlines! This year we took some time off from work to help keep one of our local beaches clean for future generations. With the help of our staff, beach go-ers, local moms and a few little helpers we were able to remove 15lbs. of assorted trash and hundreds of cigarette butts! Thank you so much to those who joined us in cleaning up the beach! If you want to join a beach cleanup or offer your support, check out one of the organizations linked above.

Spring Stroller Predictions for 2014 Indie 4

Spring Stroller Predictions for 2014 Indie 4

Spring Stroller Predictions for 2014 Indie 4

Momtrends.com – Must Have Strollers 2014 – Best Suburban Stroller – Bumbleride Indie

April 22nd, 2014


MomTrends Logo
Must Have strollers 2014 bumbleride indie best stroller

Mom Trends recently awarded Indie their Mom Trends Must Have: Suburban Stroller title. Here is their review of indie:

“From Target aisles to park trails, suburban moms need a stroller that can handle a variety of terrains and look good doing it. With its perfect blend of style and performance, the Bumbleride Indie takes the cake. The Indie’s rugged, all-terrain wheels provide a smooth ride for baby whether you’re on sidewalk, mulch, gravel or grass. An over-sized underseat basket (that you can actually access!) makes it easy to bring lunch to the park or load up at the farmer’s market. Suitable for infants to kids up to 45 lbs., the Indie’s interior fabrics is made of an eco-friendly bamboo blended fabric that naturally absorbs moisture and regulates temperature. Parents will love the adjustable handlebar, large canopy with peekaboo window, and ability to maneuver the 20 lb. stroller with one hand. The Indie also comes with a cup holder, foldable bumper bar and universal car seat adapter bar. Yes, it can work as a jogger, but serious runners may want to check out our Must-Have Jogging Stroller instead.”

 

Learn more about Indie here, http://www.bumbleride.com/strollers/indie. Read the original article here, http://www.momtrends.com/2014/04/momtrends-must-haves-strollers/. Thanks MomTrends!

10 Ways to Reduce Your Family’s Footprint

April 22nd, 2014
 

Earth Day serves as a great reminder to make every day Earth Day. We wanted to share a few quick tips for reducing a family’s impact on the global community. Make sure to share the reasons for these activities with your little ones so they can learn how important it is to minimize our impact on the environment.

  1. Reduce water use and waste by:
    – Turning off the water while you brush your teeth.
    – Turning off the water while you wash dishes.
    – Wash your car with a biodegradable soap like this one, http://eagle1.com/enviroshine-car-wash in a location where runoff can go into landscaping or plants, not into the street or storm drain.
    – Taking a 5 minute shower or less.
  2. Eat local and seasonal food. Do you have a farmer’s market in your area?
  3. Grow your own vegetable or herb garden and plant fruit trees. Have your kids help with planting, harvesting and cooking. They might be more interested in trying what they helped grow, read more here: http://eartheasy.com/grow_gardening_children.htm.
  4. Repair before buying replacements (clothing & tools).
  5. Start composting your leftovers if you have a backyard, http://www.wikihow.com/Compost.
  6. Carry a reusable bag in your diaper bag, purse or car for shopping and groceries.
  7. Reduce single use plastic water bottles by:
    – Use a filtered pitcher/dispenser/faucet like Brita, https://www.brita.com/. A single water filter can take the place of up to 300 water bottles. That’s enough bottles to make 21 exterior Indie fabrics! Learn more about our fabric here, http://www.bumbleride.com/strollers/our-fabrics.
    – Use a reusable water container like Nalgene, http://nalgene.com/.
  8. Reduce everyday plastic use like sandwich bags and juice cartons by replacing them with a reusable lunch bag/box and thermos/Nalgene. Skip Hop has some great options, http://www.skiphop.com/product/sandwichandsnackbagset.html.
  9. Bring a go-to-mug with you to coffee shops, smoothie shops and even restaurants that allow it.
  10. Volunteer for a local beach cleanup with the Surfrider Foundation, http://www.surfrider.org/Â or other coastal conservation group.

We’d love to hear how your family reduces their footprint in the comments below!

 

Project Nursery – Spring Stroller Predictions for 2014 – By Eli Gurock of Magic Beans

April 21st, 2014

Spring Stroller Predictions for 2014 Indie 4

Bumbleride Indie 4 Stroller
Project Nursery recently featured Indie 4 in their Spring Stroller Predictions for 2014 by their gear guide Eli Gurock of Magic Beans. Here are a few highlights from their feature:

  • “When I saw the Bumbleride Indie 4 at the ABC Kids Expo in Las Vegas last fall, I immediately thought it was going to be a hit. Four-wheel strollers are very popular right now, and parents want all-terrain capability. Strollers like the UPPAbaby Vista and Bugaboo Cameleon have fantastic design and functionality, but they’re not truly all-terrain; the Bugaboo Buffalo is an awesome all-terrain four-wheeler, but it’s quite large and costs over $1,100, so while I love it, at that price point, it’s not for everyone.”
  • “With the Bumbleride Indie 4, parents will be getting cool Bumbleride styling and four all-terrain wheels on a comparatively compact stroller. It merges a lot of qualities that customers are looking for in one stylish package.”

Learn more about Indie 4 here, http://www.bumbleride.com/strollers/indie4 .

Find Eli’s article in its entirety here, http://projectnursery.com/2014/04/spring-stroller-predictions-2014/.

Pop Sugar – 11 New Strollers to Watch For This Spring

April 11th, 2014

Pop Sugar 11 new strollers to watch for this spring 2014 strollers

Warmer weather and budding plants mean outdoor walks are in your near future. If you’ve been cooped up inside all Winter, it’s time to get your focus on your little one’s wheels, and by that we mean their stroller. The Spring season means new strollers hitting the market, and they’re full of features that make new parents jump for joy. A truly lightweight option, check! A completely collapsible option, check! An all-in-one travel system that won’t break the bank, check! We’ve rounded up 11 new carriages that only allow you to get baby from point A to point B, but they look stylish and add comfort along the way. Check them out!

6. Bumbleride Indie 4

pop sugar best all terrain stroller 2014 spring stroller indie 4

Fans of the Bumbleride Indie who aren’t competitive runners will love the company’s new Indie 4 ($599), making its debut on May 31. With just a few adjustments to the popular stroller, including a fourth wheel, an aluminum chassis, and air-filled tires, Bumbleride’s created an all-terrain stroller for everyone. To top it off, the Indie 4 is lightweight and easy to fold — perfect for families on the go.

My Baby Stuff – The Bumbleride Flite : a fantastic travel stroller – Video Review from Hawaii

April 11th, 2014

MyBabyStuff Blog

Bumbleride Flite ©MyBabyStuff.ca

My Baby Stuff recently reviewed Flite while on their trip to Hawaii. Here are the highlights from their review:

The Bumbleride Flite is a whopping 14lbs (compared to my running stroller which is in the mid-to-high 20′s).  It folds up really compactly and has a carry handle which makes it easily portable.  When you receive it, it’s super easy to assemble – all you have to do is click in the wheels and the canopy and voila!  You’re set.

It has impressive features for what I always considered “just” a travel (or umbrella) stroller.  This is not “just” a travel/umbrella stroller…

Main Features:

  • It has a great 5-point harness
  • an adjustable footrest
  • an almost fully reclining seat (awesome for napping on the go!) and
  • an SPF 45 canopy (such a bonus… especially if you’re travelling somewhere sunny and warm)
  • The exterior fabric is made of 50% recycle PET and the interior fabric is made of 50% bamboo charcoal.
  • It has front and rear wheel suspension.
  • Includes a universal car seat adaptor

I know these are things that maybe most of us moms don’t really consider or think of… but when you’re pushing around your little one up to the toddler years, it makes a big difference.  The stroller rolls really well.  It feels super durable – not flimsy at all.

Favourite features:

  • the weight of the stroller
  • the reclining seat
  • the big canopy with SPF protection
  • thick-padded handles
  • good size basket

Summary

The Bumbleride Flite folds up easily and was super light to lug around!  I think I napped my baby in the stroller 75% of the time, so the reclining seat was a must.  I’ve seen lots of other travel strollers where the seats don’t recline, I’m really really glad that this one did.

The canopy is amazing, we would just wrap a muslin blanket around to give her full coverage for naps and we were set.  Another thing that a mom or dad may not think of when purchasing a stroller are the handles.  The handles on the Flite are padded really nicely – and you can tell that the foam they are padded with are serious quality.  I don’t expect to see any wear and tear in that department anytime soon.  As a matter of fact, my sister has the same travel stroller from 2010 and her handles are in top shape.

Lastly the basket under the stroller was very helpful – from holding my water bottles, to my sunscreen, so some personal items and even a bag at one point… it was useful to have the basket.

You can find the original review and read more here, http://www.mybabystuff.ca/2014/04/the-bumbleride-flite-a-fantastic-travel-stroller/ .

Bumbleride Flite ©MyBabyStuff.ca